Andrew Wu Keynote Speaker

Group President of LVMH Greater China and Non-Executive Director of Pop Mart International
One of the world's leading experts on China's luxury market and consumer trends
Pioneer in luxury brand development and retail strategy across Greater China

Andrew Wu's Biography

Andrew Wu is one of the leading authorities on China’s luxury market and consumer trends. As Group President of LVMH Greater China, he oversees the development of one of the world’s largest portfolios of luxury brands, bringing more than three decades of expertise in luxury retail, brand strategy and consumer behaviour across Greater China.

After living in Canada from 1980 to 1993, Andrew returned to China to lead Dior’s cosmetics business for LVMH, where he played a pioneering role in developing luxury marketing and retail in the Chinese market. Between 2000 and 2005, he joined Sony Music Entertainment, helping to commercialise Chinese artists and repertoire across Greater China before returning to LVMH.

Since rejoining LVMH in 2005, Andrew has led the rapid expansion of the group’s portfolio of more than 70 luxury brands across Greater China, helping shape one of the world’s most important luxury markets. His expertise spans luxury retail, consumer behaviour, brand development and the evolving relationship between global brands and Chinese consumers.

In 2025, Andrew was appointed Non-Executive Director of Pop Mart International, bringing his expertise in luxury branding, consumer engagement and retail strategy to one of China’s fastest-growing global consumer brands.

Alongside his business leadership, Andrew is widely recognised for his commitment to promoting Chinese culture and heritage, strengthening the connection between global luxury brands and local cultural identity. He is a sought-after speaker on luxury, consumer trends, retail innovation and the future of the Chinese market.

Understanding the Chinese Luxury Consumer

Luxury, Retail and the Future of Consumer Behaviour

China: Market Trends, Growth and Opportunity

Building Global Brands in the Chinese Market

The Future of Luxury in an Evolving Global Economy

He has led LVMH’s Greater China strategy since 2005, steering the growth of a 70+ brand portfolio through the region’s most significant shifts in luxury demand.
He brings first-hand authority on Chinese consumer behaviour, drawn from pioneering Dior’s local luxury marketing and retail operations in China from 1993 to 2000.
He translates fast-moving China trends into clear implications for brand, distribution and customer experience, helping leadership teams make confident decisions in a complex market.
He adds a cross-industry lens from his time as Vice President at Sony Music Asia, offering insight into how culture, talent and storytelling shape commercial relevance in Greater China.