- Shanghai, China
Andrew Wu Keynote Speaker
- Expert on luxury goods and consumer trends in China
- LVMH Group President for Greater China (2005-present)
- Vice President, Sony Music Asia (2001-05)
Andrew Wu's Biography
Andrew WU is a leading authority on Chinese consumer trends and influential professional in luxury industry for the region. He is the Group President of LVMH China.
After living in Canada 1980-1993, he returned to head Dior cosmetics operation in China for LVMH, pioneering local luxury marketing and retailing between 1993~2000; he then joined Sony Music Entertainment between 2000-2005 to help commercialization of Chinese artists & repertoire in Greater China.
He re-joined LVMH in 2005 as Group head of Greater China territories, overseeing rapid business development of LVMH’s 70+ brand portfolio in Chinese marketplace over past 19 years.
He has also become a well-respected promoter of local culture and heritage, gaining much social recognition.
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