Flavilla Fongang Keynote Speaker

• Sold: The Psychology of Decision

The neuromarketing behind how customers and B2B buyers choose, trust and commit

Every buying decision is a human one, even the ones that look rational on a spreadsheet. For consumer brands competing for a shrinking sliver of attention, and for B2B sellers moving through committees and procurement, the brands that grow fastest are not the loudest in the room. They understand the science of how a customer actually says yes — and what changes now that AI sits in the middle of every choice.

The audience leaves with:

• Why attention, reach and engagement do not automatically create choice or commitment, in B2C or B2B.
• The behavioural drivers that shape trust, perceived value, risk, memory and buying decisions.
• Practical ways to reduce friction across consumer journeys, sales cycles and brand experiences.
• A framework for designing campaigns, offers and brand touchpoints that move buyers from interest to commitment.

Best for: CMOs, brand directors, marketing and growth teams, product marketers, sales and RevOps, agencies, customer experience, ecommerce and D2C.

Formats: 30–45 minute keynote, fireside, or half-day workshop.

• Thrive Through AI

Turning AI anxiety into confidence, ownership and the courage to think like an intrapreneur

AI isn't only a technology shift. It's a human one. Behind every rollout is a room full of people quietly asking the same question: what does this mean for me? This keynote answers it — not with hype, and not with fear, but with a way for your people to move from anxiety to agency: to use AI to do their most valuable work, take ownership, and think like intrapreneurs inside the business. It's the talk companies book when they want their teams to feel ready, not replaced.

The audience leaves with:

• A grounded, jargon-free understanding of what AI does and doesn't change about their work.
• A shift from fear to agency: how to use AI to do their most valuable work, not fear for their role.
• The intrapreneur mindset — taking ownership and spotting opportunity inside the business.
• Practical habits and questions teams can use immediately to work with AI, not against it.

Best for: HR, L&D, internal comms and people teams; all-hands and town halls, leadership development, AI rollout and change programmes, employee conferences.

Formats: 30–45 minute keynote, half-day team workshop, virtual.

• The Alignment Advantage

The Psychology of Opportunity in a Low-Trust, AI-Saturated Market

Most leaders are taught to compete. The brands, founders and platforms that compound for decades are not winning at competition — they're winning at something further upstream: alignment. Trust, timing, relevance, social proof and intent decide whether an opportunity moves. In a market where trust is scarce and everything sounds the same, the advantage isn't being louder. It's being believed.

The audience leaves with:

• A reframe of competition: why most opportunities are lost upstream, at the alignment layer.
• The behavioural signals that distinguish aligned organisations, brands and networks from misaligned ones.
• A practical model for structuring alignment across teams, products, brands, partnerships and platforms.
• Why the next decade of category-defining companies will be built on alignment, not noise.

Best for: Founders, CEOs, CFOs, CHROs, CMOs, board directors, leadership offsites, financial and professional services, innovation summits.

Formats: 45–60 minute keynote, fireside, panel chair, half-day workshop.

• Workshop: Thrive Through AI (team session)

A half-day working session to move a team from AI anxiety to confidence and ownership

The follow-on to the Thrive Through AI keynote. A practical session that helps a team put the mindset to work: where AI genuinely helps their day-to-day, how to build confidence and good habits, and how to think like intrapreneurs as the business changes around them. Built for people teams who want practical structure, not a course.

Best for: L&D and people teams, department offsites, employee development days, AI-adoption programmes.

Format: Half-day (3–4 hours), on-site or virtual.