Joanna Jensen Keynote Speaker

Built Childs Farm to be the UK No.1 in baby & child toiletries
Thought leader on entrepreneurship
Author, Making Business Child’s Play (Sept 2025)

Joanna Jensen's Biography

Joanna Jensen is the entrepreneur behind Childs Farm, the British multi-award-winning baby and child personal care brand she created in 2010 to help her daughters’ sensitive, eczema-prone skin. Launched into Boots and Waitrose in 2014, Childs Farm rose to number one in 2019, disrupting legacy players with natural, sustainable and joyfully fruity formulas—and helping reshape a category in which Johnson’s share fell markedly over five years.

Drawing on experience in investment banking in London and Hong Kong, Jensen turned an emotional need into a commercially rigorous brand from day one. In March 2022 she sold 92% of Childs Farm to PZ Cussons for £36.8m, selling the remainder in January 2025; the brand has continued to grow under new ownership. Childs Farm also became the first B Corp in UK baby and child personal care in 2022.

A leading advocate for female-founded businesses, Jensen is an angel investor in 11 female-led brands. She serves on the Angel Investing Committee for the Invest in Women Taskforce and the advisory board of consumer initiative Buy Women Built; she mentors founders through Imperial College’s Imperial Venture Mentoring Service (IVMS). She chairs the Enterprise Investment Scheme Association (EISA) and The Parallel Club, the philanthropic arm of ParalympicsGB.

A regular media voice and keynote, Jensen frequently contributes to The Sunday Times, The Times and City AM, City A.M., appears on Channel 5’s Jeremy Vine, and provides business commentary on BBC Radio 5 Live’s Wake Up To Money. In 2025 she speaks at global forums including World Retail Congress and Ideas Fest. Her book, Making Business Child’s Play: How to Build a Winning Brand (Sept 2025), distils the practical playbook for building standout consumer brands—equipping audiences with clear, actionable tools to de-risk decisions, accelerate growth and lead with purpose.

Building challenger brands: idea to nationwide listing

Negotiating with major retailers & scaling omnichannel FMCG

Founder mindset: resilience, risk and execution

Purpose, ethics and sustainability as growth drivers

Investing in women: capital, mentorship and ecosystems

"From Banker to bubble bath: my entrepreneurial journey"

Why knowing your consumer is key to brand success

She built Childs Farm from a kitchen-table solution into the UK’s number one baby and child toiletries brand, showing leaders how to scale a consumer product into a category-defining business.
She pairs investment banking rigour with founder instinct, giving audiences a practical playbook for building brands that win trust, disrupt incumbents and grow sustainably.
She led Childs Farm through a major exit to PZ Cussons and continued growth under new ownership, bringing real-world insight on value creation, deal-making and long-term brand stewardship.
She is a leading advocate and investor in female-founded businesses, equipping founders and organisations with clear guidance on backing diverse talent and building stronger entrepreneurial ecosystems.
She distils her learnings in Making Business Child’s Play (Sept 2025), delivering actionable tools that help leaders de-risk decisions, accelerate growth and lead with purpose.

Videos of Joanna Jensen

How Joanna Jensen's Childs Farm Revolutionized Baby Skincare | DTC Live | Childs Farm

How Joanna Jensen Built Child’s Farm Into A Market Leader

Books by Joanna Jensen

Making Business Child's Play: How to Build a Winning Brand

Comments & Testimonials

Joanna Jensen… one of the world’s great original thinkers. Creative, caring, outrageous and tireless. She’s an amazing entrepreneur and role model with incredible insight into building a business from scratch and creating one of the UK’s best loved brands.

Andrew Leek Partner - Principal Ignite Private Equity

Thank you so much for the evening of being a raw and vulnerable session, love Joanna and everywhere she goes she has the presence where we can feel confident to be ourselves and share the highs and lows.

Ruby Raut Founder, Wuka

Joanna’s sometimes irreverent and always amusing advice helps to navigate the challenges faced when running a business.

Sahar Hashemi Co-Founder, Buy Women Built