Doug Howarth Keynote Speaker

Discovered Hypernomics™ and the Law of Value and Demand
Author, Hypernomics (Wiley, 2024) – Amazon #1 in Macroeconomics
U.S. Patent 10,402,838: World’s first 4D market analytics software

Doug Howarth's Biography

Doug Howarth is the discoverer of Hypernomics — the study of market actions across four or more dimensions. The field reveals the Law of Value and Demand, replacing the traditional supply-and-demand view, and shows how buyers collectively form patterns that practitioners can identify and use. Leaders apply his methods to see hidden market structure, price with precision, and design offers that outperform.

As founder and CEO of Hypernomics Inc., Doug has worked with NASA, Virgin Galactic, Lockheed Martin, Raytheon Technologies, Northrop Grumman — and even a local restaurant — proving the model’s versatility across sectors. He is a co-inventor on U.S. Patent 10,402,838, the world’s first 4D market analytics software, and has published 15 peer-reviewed papers across four continents. Doug has addressed the Royal Aeronautical Society and NASA three times each, been featured in Forbes and Inc., appeared on dozens of podcasts, and guest-starred on Stephen J. Dubner’s Tell Me Something I Don’t Know and The Best of Investing (KTRB 860 AM).

Wiley published his book, Hypernomics: Using Hidden Dimensions to Solve Unseen Problems, in 2024; it reached Amazon’s #1 in Macroeconomics. Under contract with Wiley for a second book, Doug equips audiences with practical tools: find the best prices when buying, make profit-enhancing adjustments when selling, and identify the most attractive features when entering new markets.

Beyond Supply and Demand

The economic model every executive learned is too flat for the real world. Doug shows how multi-dimensional markets reveal value, pricing power, hidden risks, and opportunities that conventional economics cannot see.

Why Billion-Dollar Bets Fail

From aircraft to new technologies, leaders often mistake ambition for demand. Hypernomics reveals unseen market limits before capital is committed—and helps organizations identify high-payoff opportunities before competitors do.

The Hidden Geometry of Growth

Why some markets expand, stall, or break—and how leaders can identify hidden market boundaries while uncovering lucrative new opportunities for growth.

He developed Hypernomics, a multi-dimensional approach to market behaviour that helps leaders spot hidden structure in demand and make sharper pricing and product decisions.
He brings inventor-level credibility as a co-inventor on U.S. Patent 10,402,838, grounding his ideas in tools and methods that move beyond theory into measurable market analytics.
He has proven his framework across high-stakes and everyday markets, advising organisations including NASA, Virgin Galactic, Lockheed Martin, Raytheon Technologies and Northrop Grumman on how buyers collectively form patterns that can be used.
He equips audiences with practical, repeatable techniques to find better prices when buying, make profit-enhancing adjustments when selling, and select the features that win when entering new markets.
He brings a rigorous, executive-ready perspective as the author of Hypernomics (Wiley, 2024), helping organisations translate multidimensional market insight into decisions teams can align on and act upon.