Mark Farhat Giusti Keynote Speaker

International Creative Director and Lead of Sustainable Fashion at SUMAS
Luxury industry expert with 20+ years’ global experience
Specialist in sustainable luxury and experiential retail innovation

Mark Farhat Giusti's Biography

Mark Farhat Giusti is an International Creative Director and the Lead of Sustainable Fashion at SUMAS, who regularly lectures at Istituto Marangoni and IED. With over twenty years of experience in the luxury industry collaborating with iconic houses such as Victoria Beckham, Self-Portrait, and Swaine London, he offers a rare bridge between heritage Italian craftsmanship and disruptive circular innovation.

His strategic expertise focuses on the evolution of the luxury consumer experience moving from product transactions to deep, soul-led brand narratives. Through his work with the UNDP, Mark has specialised in cultural preservation as a tool for modern brand building, a theme he explores in his upcoming book on resilient leadership and inner-soul direction during industry crises.

Mark delivers high-impact keynotes on “The True Soul of Luxury” and “Experiential Retailing”. Fluent in English, Italian, and Arabic, he provides a unique cross-cultural perspective that helps global clients navigate emerging influences in the world of luxury goods.

The Soul of Luxury: Building a Visionary Brand

How to translate personal heritage and ancient art into a modern global visual language.

Key Takeaway:
Strategies for finding your "Brand DNA" and moving from transactional selling to narrative-driven connection.

The New Creative Director: Beyond the Product

Leading the shift from "making" to "vision-setting" in a globalized market.

Key Takeaway:
Lessons from the front lines of collaborations with icons like Victoria Beckham and Swaine London.

The Circular Blueprint: Ethics as the New Aesthetic

Deep sustainability: Implementing radical transparency and circularity without compromising luxury.

Key Takeaway:
A masterclass in "Triple Bottom Line" leadership: balancing Profit, People, and Planet.

The Future of Retail: Experiential & Human-Centric

Turning physical and digital spaces into curated creative ecosystems.

Key Takeaway:
How to foster community and cultural dialogue through the "Flagship as Art Gallery" model.

The Academic Practitioner: Blends the academic rigor of SUMAS and Istituto Marangoni with the real-world success of an international luxury founder.
The Cross-Cultural Expert: Fluent in English, Arabic, and Italian; a unique bridge for brands navigating the EU-MENA corridor.
Impact-Driven Leadership: Recognized by the UNDP for his commitment to craftsmanship and community development.