Karima-Catherine Goundiam Keynote Speaker

Digital expert and tech entrepreneur
Founder of B2BeeMatch, an algorithm-based matchmaking platform for businesses.
Founder of Red Dot Digital, a management consulting and digital transformation firm

Karima-Catherine Goundiam's Biography

Karima-Catherine Goundiam is startup founder and CEO who shares her expertise and vision around leadership strategy, digital transformation, and DEI at events, conferences, and media opportunities across the globe.

In 2014, KC founded Red Dot Digital, a digital strategy and management consulting firm. In 2020, she went on to found B2BeeMatch, a membership-based business matchmaking platform that helps small and medium businesses generate leads, grow, and scale internationally.

Before starting her businesses, KC managed digital and social media for Deloitte Canada and its global team and directed social media for Ford.

Before immigrating to Canada, KC lived and worked in France, the UK, and the US. KC was born and raised in Senegal.

KC currently leads a fully remote, diverse, and international team of more than 40 people for B2BeeMatch from her home base in Canada.

Technology and Artificial intelligence

Digital transformation

Entrepreneurship journey

She brings founder-led authority on digital transformation, translating lessons from building Red Dot Digital and B2BeeMatch into clear leadership strategies for growth and scale.
She pairs entrepreneurial insight with enterprise experience, drawing on senior digital roles at Deloitte Canada and Ford to help organisations modernise how they engage customers and execute change.
She turns digital strategy into practical operating decisions, showing leaders how to align teams, technology and culture to deliver measurable outcomes in fast-moving markets.
She speaks with credibility on inclusive leadership and DEI, shaped by leading a fully remote, diverse international team of more than 40 people across borders and time zones.
She brings a global lens to leadership and expansion, informed by living and working across Senegal, France, the UK, the US and Canada and helping SMEs scale internationally through business matchmaking.

Videos of Karima-Catherine Goundiam

TBAA Diverse Women in Tech Panel with Flavilla Fongang, Suki Fuller, Judy Kopa, KC Goundiam.

Ep 17, Seema Bennet and KC Goundiam: New Leadership -- Diversity Has Failed. So What's Next?

Pillar 3: Keynote: Raising Your Profile and building your career With Karima Catherine Goundiam

Articles, Media & Podcasts

What to ask yourself before leaving a corporate job for a startup

The three stages of a corporate career - and how to navigate each one

Fixing systemic racism in the workplace isn’t the job of those harmed by it

What I wish someone told me about working in Canada when I first immigrated

Comments & Testimonials

I hired Karima a few times to support our strategic team. Karima is an expert, she has deep knowledge in social media marketing. Her main strength is her ability to put in place actionable plan/tactics. In addition, she's professional, energetic and pleasant to work with. I definitely recommend her.

Pascal Hébert; President, COO

Karima has a knack for providing spot-on, straightforward advice in the most respectful and diplomatic way. I valued her insights around integrating social media into employee engagement strategies, and her honest feedback on opportunities for improving our approach. Karima's practical advice was always based on best practices and her recommendations were practical and effective. Collaborating with Karima was a pleasure!

Michelle Donnelly; Internal Communications Manager