Leandro Herrero Keynote Speaker

Founder of Viral Change™ - the People Mobilizing Platform for delivering large-scale culture change
Author of 12 books including Camino: Leadership Notes on the Road (2023)
Launched the Leandro Herrero Institute in 2024

Leandro Herrero's Biography

Dr Leandro Herrero is an organisational architect, psychiatrist, and CEO of The Chalfont Project, a pioneering international firm of Organizational Architects specialising in large-scale behavioural and cultural transformation. The creator of the Viral Change™ methodology, he has helped FTSE and Fortune 500 boards turn companies into agile social movements in more than thirty countries.

A psychiatrist by training, Herrero left clinical practice and academia to hold senior leadership roles in the global pharmaceutical sector. Armed with an MBA and Fellowships of several leading management institutes, he fuses behavioural science with boardroom pragmatism to design “behavioural DNA” architectures that embed resilience and unlock performance long after the consultants have gone.

An influential thinker, Herrero has written twelve books—including Homo Imitans, Disruptive Ideas, The Flipping Point, and Camino: Leadership Notes on the Road—and his writings attract a worldwide community of change leaders. In 2024, he launched the Leandro Herrero Institute, a membership platform offering exclusive access to his insights, live sessions, and curated learning resources.

A sought-after keynote speaker, Herrero has shared his visionary ideas at prestigious conferences like TEDx, World Business Forum, and for the EU Commission.

On stage, Herrero blends evidence, wit, and practical tools to challenge conventional wisdom and equip audiences to mobilise peer-to-peer networks, ignite purposeful cultures, and navigate today’s complex, fast-paced business landscape. Delegates leave with fresh perspectives and immediately actionable ideas for leading through perpetual flux.

Hacking Culture Change

Mission Possible

Why Change Really Fails

The Inconvenient Truths Nobody Wants to Hear

Debunking the Myths

Culture, Change, and the Management Illusion

The Fundamentals of Backstage Leadership™

Its hidden and powerful side

The Future Workplace

Beyond Noise, Nostalgia, and Next-Big-Things

Silent Tyrannies

The Hidden Forces in our minds that shape what we do

He has helped some of the world’s largest organisations transform culture and behaviour at scale, enabling leaders to turn strategy into action through sustainable, people-led change.
He translates complex insights from behavioural science, organisational psychology and leadership into practical frameworks that help organisations become more agile, resilient and high-performing.
He is the creator of the Viral Change™ methodology, pioneering an approach to cultural transformation that mobilises peer-to-peer influence rather than relying on traditional top-down programmes.
He combines the perspective of a psychiatrist, business leader and organisational architect, helping executives understand how behaviours spread, cultures evolve and performance is sustained over time.
His presentations help leaders build purposeful cultures, accelerate change and create the behavioural conditions that enable organisations to thrive in an increasingly complex and fast-moving world.