Brittany Hodak Keynote Speaker

Customer Experience Expert & Author of Creating Superfans
Co-founder of The Superfan Company
Her SUPER Model™ framework has empowered thousands of organizations’ employees to transform customers’ apathy into advocacy.

Brittany Hodak's Biography

Brittany Hodak is an international keynote speaker and award-winning business leader, widely regarded as the go-to expert on creating and retaining superfans. Entrepreneur calls her an “expert at creating loyal fans for your brand.”

Brittany has spoken to audiences and organizations around the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations. She is a Guinness World Record holder and has been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was also awarded Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations.

Brittany has authored over 350 thought-leadership articles, including regular columns for Forbes, Adweek, and Success, and she has been featured on ABC, CBS, FOX, NBC, CNBC, Bloomberg, and more.

As the co-founder of The Superfan Company, a multimillion-dollar fan engagement agency, Brittany has created successful campaigns and products for globally recognized brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and the Boston Red Sox. In 2015, she received offers from four of the five Sharks on Shark Tank, valuing her company at over $4 million.

Brittany graduated summa cum laude with a B.A. in Communications from the University of Central Arkansas and holds an M.S. in Marketing from CUNY Baruch’s Zicklin School of Business.

She has been studying, researching, and writing about fandom for nearly two decades—and even longer if you count her years as a radio-station mascot, which she considers the “front lines” of fandom research!

Creating Superfans: How to Turn Customers Into Lifelong Advocates

We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.

Audience takeaways:

Why the best marketing on the planet doesn’t cost anything

How to consistently elevate ordinary customer moments into extraordinary ones

Why superfans are the key to thriving businesses now and in the future

The Future of Customer Experience: How AI Is (And Isn’t) Transforming CX

It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.

Audience takeaways:

How to use AI to enable hyper-personalized interactions for their customers immediately

Which tasks they should never perform again without AI, period

How to use AI to better predict customer and employee needs and behaviors

From Commodity to Category of One: How to Immediately Boost Your Reputation, Referrals, and Revenue

Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?

Audience takeaways:

Why the most effective sales tool in human history has worked for millennia

How to make commodity factors like pricing and timing much less relevant to customers

What to change today to immediately improve sales performance

Brittany Hodak Speaking Reel

Books by Brittany Hodak

Comments & Testimonials

Brittany Hodak was amazing! Her down-to-earth style, engaging personality, and spot-on content were perfect for our event. We will absolutely use her for future events.

JUSTIN STUTZ West, A WFG Company

Brittany has been instrumental in giving our organization a huge lift in both CX execution and morale. We have utilized her for both virtual and in-person keynotes and will keep bringing her back!

ERIC SKATES Equity Prime Mortgage

On-stage, Brittany is just as likeable, relatable, helpful, and insightful as she is in person—which just adds to her charm and her ability to connect with an audience. Our attendees loved her and we would work with her again in a heartbeat.

LEN HERSTEIN Brand Managecamp