Dean McFlicker Keynote Speaker

Founder & CEO of McFlicker Media
Former Senior Vice President of Marketing at NBCUniversal
Helped launch some of the biggest successes in television and film: The Voice, This Is Us, America’s Got Talent, the Minions

Dean McFlicker's Biography

Dean McFlicker was born in Winnipeg, Canada, and arrived in Los Angeles with no entertainment industry connections and built his career from the ground up. Rising to Senior Vice President of Marketing at NBCUniversal, Dean helped launch some of the biggest successes in television and film. The Voice, This Is Us, America’s Got Talent, the Minions. Annually, his campaigns drove more than $3.6 billion in sales and helped NBC reclaim its spot as the #1 broadcast network in America.

Now, as Founder & CEO of McFlicker Media, he works with businesses to apply entertainment’s most effective engagement strategies—ones that capture attention, build loyalty, and turn customers into lifelong fans. Not by making companies feel like Hollywood productions, but by using proven methods that work across industries.

His clients range from retail and consumer goods to food & beverage, nonprofits, and B2B services, all looking for ways to stand out in competitive markets.

Dean’s presentations cut through the usual business talk. They’re fast-paced, packed with insights, and designed for immediate action. Audiences don’t just sit back and listen; they leave ready to transform how they connect with customers.

He holds an MFA in Film from NYU’s Tisch School, a BA in English Literature from UCLA, and advanced studies in marketing and storytelling at Oxford University. More importantly, he knows what actually works.

The FAME Formula: Putting Your Customer Front & Center

Most businesses struggle to stand out.

Dean McFlicker changes that.

Dean arrived in Hollywood with no connections and built his career from the ground up, rising to Senior Vice President of Marketing at NBCUniversal. His customer-focused marketing techniques have driven billions in sales and helped launch some of the biggest successes in television and film, including The Voice, This Is Us, America's Got Talent, and the Minions franchise.

In this engaging keynote, Dean shares the FAME Formula, a proven framework for driving customer engagement, strengthening service, and creating lasting impact. Drawing on lessons from the entertainment industry, he demonstrates how organizations of all kinds can capture attention, build emotional connections, and cultivate loyal customers.

This isn't about turning your business into a Hollywood production. It's about applying the most effective storytelling and customer-engagement strategies from entertainment to your industry, audience, and goals.

Leveraging the FAME Formula, audiences will learn how to:

Frame Universal Truths — Connect with customers through value-based storytelling
Articulate for Your Audience — Align with different demographics, navigate challenging customer relationships, and cultivate community through strategic positioning
Modernize the Narrative — Harness today's storytelling structures to capture attention and drive engagement
Eat the Competition — Use the Fortune Cookie Recipe™ to become more memorable, strengthen teamwork, and improve customer relationships

Dean's expertise has helped organizations of every size grow and thrive, from startups and nonprofits to global brands such as Pepsi, Talend Software, and MasterClass. His strategies have delivered measurable impact across industries and business models.

Filled with videos, music, insider stories from major films and brands, audience interaction, and practical exercises, this keynote breaks down the FAME Formula in real time. Participants leave with actionable tools they can immediately apply to elevate the customer experience and strengthen their competitive advantage.

Attendees will leave with:

A framework for creating stronger customer connections
Practical storytelling techniques that drive engagement
Strategies for differentiating their brand in crowded markets
Tools for improving customer loyalty and retention
Actionable ideas they can implement immediately

Rolling Cameras, Rolling Profits: Business Lessons from Life on Set

Get a blueprint for success by peering into the exclusive world of movie-making and discovering how lessons from life on set can guide the evolution of your business.

Drawing on his experience producing and directing major entertainment projects, Dean reveals the business side of Hollywood and demonstrates how creative assets become profitable ventures. Audiences gain practical insights into differentiation, innovation, and standing out in an increasingly crowded marketplace.

Through behind-the-scenes stories and real-world examples, Dean shows how techniques used by high-profile celebrities and entertainment brands can be adapted to create momentum around your company, products, and services.

Attendees will learn how to:

Transform creative ideas into profitable business opportunities
Differentiate their brand in competitive markets
Apply entertainment-industry strategies to business growth
Create stronger audience engagement and brand loyalty
Build momentum around products, services, and initiatives

Blockbuster Business: Unveiling the Celebrity’s Playbook for Success

What can business leaders learn from the world's most successful celebrities?

In this one-of-a-kind presentation, Dean explores the strategic decisions, branding approaches, and career moves that have helped icons such as Jennifer Lopez, Lady Gaga, Dwayne Johnson, and Beyoncé build lasting influence and success.

Through engaging case studies, audiences discover how these high-profile performers have evolved their brands, expanded their reach, and maintained relevance in highly competitive industries—and how those same principles can be applied to business.

Attendees will learn how to:

Build a stronger and more recognizable personal or corporate brand
Adapt and evolve in changing markets
Make strategic decisions that support long-term growth
Create a roadmap for sustained relevance and success
Apply celebrity-tested branding principles to their own ventures

Star Strategies: Navigating Customers, Teams and VIPs for Business Success

Explore client relations, team dynamics, and leadership challenges through the lens of a high-pressure film set.

Working with celebrities, executives, creative teams, and demanding stakeholders requires a unique combination of communication, adaptability, and customer-service excellence. Dean reveals how the challenges of managing VIP talent often mirror the challenges businesses face with clients, employees, and partners every day.

Through exclusive behind-the-scenes stories and unfiltered examples from some of the world's biggest stars, audiences gain practical tools for handling difficult situations, strengthening relationships, and creating exceptional customer experiences.

Attendees will learn how to:

Navigate challenging client and stakeholder relationships
Strengthen teamwork in high-pressure environments
Improve communication across diverse personalities and groups
Deliver exceptional customer service in any industry
Apply Hollywood-tested leadership and relationship strategies to business success