Samuel Woolley Keynote Speaker

  • Founder of the Propaganda Research Lab at the University of Texas at Austin
  • Author of "Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity" 2023
  • William S. Dietrich II Endowed Chair of Disinformation Studies at the University of Pittsburgh

Samuel Woolley's Biography

Dr. Samuel Woolley is a writer, researcher and speaker who does work on propaganda, emerging technologies and life online. He is the author of four books on related subjects. He was among the first people to uncover systematic manipulative uses of social media during major events worldwide.

He has worked with numerous academic institutions (Oxford, Stanford, Berkeley), private companies (GSK, Allianz, Nestle), governmental entities (US Congress, UK Parliament, NATO), and civil society groups (German Marshall Fund, National Endowment for Democracy, Brookings Institution) to translate the complex research on digital disinformation and artificial intelligence to effects on everyday life. He has given talks and hosted workshops on pressing informational and technological challenges at venues including Princeton University, SXSW, Google and the United Nations.

Woolley’s most recent book, Manufacturing Consensus: Propaganda in the Era of Automation and Anonymity, was published by Yale University Press in 2023. He is working on another monograph, Encrypted Propaganda: Coordinated Influence on Chat Apps, under contract with University of Chicago Press. He is the author of three other books: Bots (Polity, 2022), The Reality Game: How the Next Wave of Technology Will Break the Truth (PublicAffairs, 2020) and Computational Propaganda (Oxford University Press, 2018).

Woolley regularly writes publicly about propaganda, influence and the new digital technologies. His essays and editorials have appeared in the New York Times, Foreign Affairs, the Guardian, MIT Tech Review, the Atlantic, Wired, Slate, TechCrunch and numerous other venues. For his research, he has been featured on PBS’ Frontline, NBC’s Today show and BBC’s News at Ten and in the Wall Street Journal, the Washington Post and the Financial Times.

Dr. Woolley is currently the William S. Dietrich II Endowed Chair of Disinformation Studies at the University of Pittsburgh. Prior to this, he was an associate professor in the School of Journalism & Media and the School of Information at the University of Texas at Austin. He has past academic affiliations with the Project on Democracy and the Internet at Stanford University, the Center for Information Technology Research in the Interest of Society (CITRIS) at UC Berkeley, and at the Oxford Internet Institute at the University of Oxford.

Woolley is the founding director of the Communication Technology Research Lab (CTRL) at Pitt, the Propaganda Research Lab at UT Austin, and the Digital Intelligence Lab at the Institute for the Future. He is co-founder and the former director of research of the Computational Propaganda Project at the University of Oxford. He has held research fellowships at the German Marshall Fund of the United States, GLOBSEC, the Anti-Defamation League, Google Jigsaw, the Tech Policy Lab at the University of Washington, and the Center for Media, Data and Society at Central European University. His research has been supported by large grants from the U.S. National Science Foundation, Omidyar Network, the Hewlett Foundation, the Knight Foundation, and others. He has testified on his work before the U.S. Congress and his research has informed policy in a number of countries around the world.

His PhD is from the University of Washington.

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Why Book Samuel Woolley as a speaker?

  • He operates at the forefront of disinformation research, advising governments, global organisations and institutions on the impact of propaganda and emerging technologies.

  • He translates complex issues around AI, social media and influence into clear insight that helps leaders understand and respond to digital threats.

  • He brings pioneering authority as one of the first researchers to uncover coordinated online manipulation during major global events.

  • He is an engaging speaker who combines academic rigour with real-world relevance to unpack the challenges shaping information and trust.

  • He is an engaging speaker who combines academic rigour with real-world relevance to unpack the challenges shaping information and trust.

Videos of Samuel Woolley

Can AI Manipulate Political Thought? | Sam Woolley | Cognizant
Samuel Woolley: Propaganda, Ethics, and the Future of Technology Design 10/3/18
CITP Luncheon Speaker Series – Sam Woolley: The Politics of the Social Bot

Articles, Media & Podcasts

Books by Samuel Woolley

Manufacturing Consensus
Bots
Computational Propaganda
The Reality Game

Check Samuel Woolley's speaking fees and availability

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