Oscar Cooper Keynote Speaker

Former Red Bull Racing Marketing Lead
Specialist in Global Brand Activation and Fan Engagement
Founder of leading sports marketing agency OCA

Oscar Cooper's Biography

Oscar Cooper spent a decade at the forefront of Red Bull’s global marketing organisation, including four years embedded within Red Bull Racing. During this time, he played a key role in shaping consumer marketing and brand activation strategies that leveraged the global reach of Formula 1 to drive brand value and audience engagement worldwide.

Oscar’s work within Red Bull Racing saw him manage high-profile marketing activations such as live car demonstrations, exclusive events at Grand Prix and major filming projects. His collaboration with the team’s engineers allowed him to communicate the complexities of F1 car design and development in ways that were both informative and accessible to audiences.

Since joining Red Bull in 2005, the company has seen incredible success in Formula 1, with 15 World Championship titles under its belt. Oscar’s strategic input in Red Bull Racing’s marketing has helped increase the brand’s global awareness and market share.

After his tenure with Red Bull Racing, Oscar founded OCA, a successful sports marketing agency that has made a significant impact within the industry. His ability to bridge the gap between commercial interests and engineering excellence continues to be a cornerstone of his approach.

As a keynote speaker, presenter and host, Oscar brings his deep knowledge of marketing, branding and consumer behaviour to life, offering insightful and engaging content that captivates audiences of all backgrounds.

Marketing & Brand Activation

Insights into the innovative marketing strategies behind Red Bull Racing’s success and how to elevate brands through high-profile events and activations.

Formula 1’s Global Impact

Using Formula 1’s platform to connect with fans and commercial partners, and the role of marketing in driving global engagement.

Storytelling

The art of translating complex technology into engaging, accessible content for a wide range of audiences.

Innovation & Operational Systems

Understanding the technologies and systems behind sustained success in one of the most competitive sports in the world.

He has shaped global brand strategy at Red Bull and Red Bull Racing, leveraging Formula 1 to drive audience engagement and commercial impact.
He translates complex engineering and performance concepts into compelling marketing narratives that resonate with global audiences.
He brings deep expertise in brand activation, consumer behaviour and sports marketing, built over a decade at the forefront of a world-leading brand.
He combines commercial and creative insight as founder of OCA, bridging the gap between technical excellence and market success.
His insights help organisations elevate brand strategy, engage audiences and unlock growth through innovative marketing.