Ernan Roman Keynote Speaker
- President, ERDM Corp.
- Author, "Voice of the Customer Marketing"
- Inductee, DMA Marketing Hall of Fame
Ernan Roman's Biography
Ernan Roman is president of ERDM Corp. and author of Voice of the Customer Marketing.
He was inducted into the DMA Marketing Hall of Fame due to the results his Voice of Customer (VoC) research-based strategies achieve for companies such as IBM, MassMutual, Microsoft, QVC, and Gilt.
ERDM conducts specialized VoC research to identify high impact Customer Experience strategies which generate significant increases in revenue.
Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain’s BtoB Magazine as one of the 100 Most Influential People in Business Marketing.
His widely read blog, Ernan’s Insights on Marketing Best Practices appears in Huffington Post, CMO.com, Forbes, CustomerThink, CRMC and Business2Community. His previous books include; Opt-in Marketing and Integrated Direct Marketing.
Ernan has written a number of articles such as Don’t Take It Personally, But Innovators Are Done With Personas, which has been shared over 7500 times. He also wrote a Forbes article titled, CMOs, Here’s Why You Should Care About Explicit Data. Per his VoC research findings, Millennials in particular, expect to control experiences they have with brands via their detailed and explicit preferences. The evolution from implicit data to explicit preference-driven data has significant implications for BtoB and BtoC marketers.
Connect with Ernan: ernan@erdm.com, @ernanroman, www.erdm.com
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