Gen Z: What Leaders Must Know
Gen Z is no longer just the next generation. They are reshaping the way we work, consume, and create. From the workforce to the marketplace, their expectations, values, and behaviours are redefining industries worldwide. Understanding how to engage, inspire, and empower this generation is no longer optional, it’s essential.
We are bringing together a global line-up of experts, innovators, and thought leaders to provide actionable insights into unlocking Gen Z. Hear from those shaping the future of talent, consumer engagement, media, culture, and social impact.
Society & Culture
Author of Theft of a Decade, editorial board member at The Wall Street Journal and editor of Business Asia (2006–2014)
Cartier Chaired Professor of Behavioural Science, FORBES expert contributor on marketing and behavioural science, TEDx speaker, and co-founder of The Gen Z Observatory
Expert in training and equipping leaders and teams to navigate generational divides, particularly Gen Y (millennials), Gen Z and Generation Alpha
Work & Leadership
Founder & CEO of The Hacking Games; Worldwide MD at Ogilvy & CEO at Leagas Delaney; advisor to venture-backed tech firms & global investors
One of the “6 Most Influential Women in the New World of Work,” “Pioneer” for generational equity, and author of Generazioni a confronto (ROI Edizioni, 2024)
TEDx Editor’s Pick speaker (500k+ views), co-founder of the Institute for Global Solutions (2012), and Chancellor’s Award-winning researcher & educator
Global authority on new consumer values & behaviour, “King of Customer Experience,” and inspiring speaker on disruption, change, AI & innovation
Investor, advisor & leading UK business figure; founder and former CEO of Jellyfish, featured in the Powerlist (2022–2024)
Tech entrepreneur & executive advisor; ‘Top 40 Under 40’ technology leader, co-founder of three companies including wealthpilot, advising Fortune 500 CEOs
Business, Marketing, Innovation
Gen Z activist & social entrepreneur, Forbes 30 Under 30 India (Education) & Princess Diana Award recipient, and UNICEF India Champion for Gender Equality
Sunday Times bestselling author of UPROAR! and Eighteen, Blackwell’s Non-fiction Book of the Year 2024, with 1.8 million followers across social media (@history_alice)
Marketing thought leader and champion of behavioural science, TED Talk superstar (6.5m+ views) and Vice Chairman of Ogilvy & Mather Group UK
Global economist; former World Bank Chief Economist and Harvard professor, prize-winning co-author of This Time Is Different uncovering patterns in eight centuries of financial crises
Media & Creativity
Editor-in-Chief of Teen Vogue (2021–2025), award-winning journalist, speaking on Gen Z, mental health, women & leadership, and diversity
Award-winning Icelandic author & environmental advocate, Icelandic Literary Award winner and author of On Time and Water (Nat Geo documentary in development)
Presenter of The Gadget Show, technology journalist across major UK TV & radio, and advocate for women in STEM
Politics, Society & The future
Award-winning social researcher, founder of McCrindle, who coined “Generation Alpha” and is a bestselling author on emerging trends & social change
Inclusion speaker, futurist, author & strategist behind Future-Ready Inclusion™, CEO of The Future-Ready Institute and author of Leading Your Parents and The Inclusive Individual
Professor of Ethical Leadership at NYU Stern, named one of Foreign Policy’s Top 100 Global Thinkers, and New York Times bestselling author of The Anxious Generation