Simon Sinek Keynote Speaker

Bestselling author of Start With WHY, Leaders Eat Last and The Infinite Game
Founder of The Optimism Company and one of the world's leading leadership thinkers
Creator of one of the most watched TED Talks of all time, inspiring millions on purpose-driven leadership

Simon Sinek's Biography

Simon Sinek is an unshakeable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.

His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation—one of the most highly regarded think tanks in the world.

Simon is also active in the arts and with not-for-profit work, or what he likes to call the for-impact sector. In 2021, he founded The Curve: a diverse group of forward-thinking chiefs and sheriffs committed to reform modern policing from the inside out. Their purpose is to build a profession dedicated to protecting the vulnerable from harm while advancing a vision of a world in which all people feel justice is administered with dignity, equity, and fairness.

He is one of the world’s most influential leadership thinkers, helping organisations build cultures where people feel inspired, trusted and empowered to do their best work.
He translates timeless principles of purpose, trust and leadership into practical strategies that help leaders create resilient teams, navigate change and build lasting organisational success.
He is the creator of the globally influential concept of Start with WHY, inspiring millions of leaders to connect purpose with performance and communicate in ways that motivate meaningful action.
He combines the perspective of an ethnographer, bestselling author and leadership adviser, drawing on decades of research into the behaviours and cultures that enable individuals and organisations to thrive.
His keynotes equip leaders to foster trust, strengthen collaboration, lead with purpose and build organisations capable of sustained success in an ever-changing world.