Nishma Patel Robb Keynote Speaker

Founder of Switched ON, the media brand making sense of AI in work, culture and real life
Former Google and YouTube UK brand leader; helped launch Bard/Gemini in the UK; Speaker on AI, human judgement, brand trust, reinvention and the experimental gap
Ad Age Leading Women Europe; Fellow of The Marketing Society, the Insitute of Practitioners in Advertising and the Royal Society of Arts

Nishma Patel Robb's Biography

Nishma Patel-Robb is the founder of Switched ON, the media brand making sense of AI in work, culture and real life.

Across a 30-year career in brand, media, communications and technology, including 10 years leading brand and reputation work for Google and YouTube in the UK, Nishma has built her path by refusing to follow the expected script. She has helped launch, lead and translate some of the biggest shifts in tech and culture, including bringing Bard/Gemini to the UK.

Her work now sits at the intersection of AI, judgement, confidence and opportunity. Nishma cares deeply about making sure this next shift does not only work for the usual people in the usual rooms. She knows what it means to be underestimated, to break rules that were never built for you, and to turn that into a superpower.

Warm, sharp and gloriously practical, Nishma brings the sparkle, edge and strategic fuck-it missing from most AI conversations. Her talks help audiences understand what is changing, what to ignore, and how to work with AI without losing their judgement, voice or nerve.

Human Until Proven Otherwise

What becomes valuable when AI can do the work?

The Underestimated Advantage

Why the people overlooked by the old system may be best placed to lead the next one

She helps leaders and teams make sense of AI, focusing on what is genuinely changing, what is noise and where the technology can create meaningful opportunities at work.
Her approach explores the relationship between AI and human judgement, helping people use new tools without losing the confidence, critical thinking and individual voice that make their work valuable.
She brings 30 years of experience across brand, media, communications and technology, including a decade leading brand and reputation work for Google and YouTube in the UK.
Her technology experience includes helping bring Bard, now Gemini, to the UK, giving her first-hand insight into how major AI developments move from emerging technology into everyday use.
As founder of Switched ON, she makes AI accessible through the lens of work, culture and real life, with a particular focus on ensuring the opportunities created by technological change reach beyond the people and organisations that traditionally benefit first.