Rubens Barrichello Keynote Speaker

F1 Grand Prix winner & record-setting driver
Two-time Stock Car Pro Series Champion (2014, 2022)
NASCAR Brasil Series Champion (2025, rookie season)

Rubens Barrichello's Biography

Rubens Barrichello is one of the most experienced and respected racing drivers in history, renowned for combining exceptional speed with resilience, consistency and humility. Between 1993 and 2011 he lined up on the Formula One grid a then-record 322 times, racing on the sport’s most iconic circuits and under intense global scrutiny.

A key figure in Formula One’s modern era, Barrichello drove for Jordan, Stewart, Ferrari, Honda, Brawn GP and Williams, securing 11 Grand Prix victories and 68 podium finishes. At Ferrari (2000–2005) he partnered Michael Schumacher, twice finishing runner-up in the World Drivers’ Championship and contributing to five consecutive Constructors’ titles, before playing a pivotal role in Brawn GP’s fairy-tale title-winning season in 2009.

After leaving Formula One, Barrichello raced in the IndyCar Series in 2012 and then returned to Brazil, where he won the Stock Car Pro Series titles in 2014 and 2022 and added the NASCAR Brasil Series championship in his rookie season in 2025, aged 53. He has also finished runner-up at the 24 Hours of Daytona and, in 2024, secured the Porsche Endurance Series title, extending a career defined by adaptation, endurance and competitive edge. Away from the cockpit he has become a broadcaster and digital creator, co-hosting the Acelerados YouTube channel, which now reaches nearly two million subscribers and more than 500 million views worldwide.

Alongside his racing commitments, Barrichello serves as Non-Executive Director in Latin America for iGaming technology company SOFTSWISS, connecting a champion’s mindset with data-led decision-making and product innovation. On stage and through initiatives such as the SOFTSWISS Excellence Talks series, he shares practical lessons on strategic planning, split-second decision-making, teamwork and high-performance cultures, giving audiences insights on leadership, resilience and trust from the paddock and pit wall to the boardroom.

High performance under pressure – decision-making at 300 km/h.

Building and leading high-performance teams – from pit wall to boardroom.

Resilience, setbacks and longevity across three decades in elite sport.

Data, innovation and adaptability – from racing telemetry to business strategy.

Champion mindset – navigating change across F1, Stock Car, NASCAR and tech.

He competed in Formula One’s most intense era with a then-record 322 starts from 1993 to 2011, translating elite performance under constant scrutiny into lessons leaders can apply when the pressure is relentless.
He won 11 Grands Prix and stood on 68 F1 podiums for teams including Ferrari, Honda, Brawn GP and Williams, bringing practical insight on executing at speed while aligning with complex, high-stakes organisations.
He twice finished runner-up in the World Drivers’ Championship alongside Michael Schumacher at Ferrari and helped deliver five consecutive Constructors’ titles, showing how trust, role clarity and teamwork drive sustained excellence.
He has continued winning across categories after F1, including Stock Car Pro Series titles in 2014 and 2022, a Porsche Endurance Series title in 2024, and the NASCAR Brasil Series championship in 2025, demonstrating how to adapt, stay competitive and keep improving over decades.
He connects the champion’s mindset to business as a Non-Executive Director for SOFTSWISS in Latin America, giving boards and executives clear frameworks for strategic planning, split-second decisions and building high-performance cultures.