Ritch Sibthorpe Keynote Speaker

Ritch Sibthorpe is an internationally recognised expert in artificial intelligence licensing, digital strategy and creative industry transformation. In 2023 he founded Muwzo, a specialist AI licensing and partnerships consultancy advising rights-holders, platforms and technology companies on licensing music, text, images and video for generative AI training and retrieval-augmented systems. His work sits at the forefront of one of the most commercially and legally significant shifts facing the creative economy.

With more than two decades operating at the intersection of technology, media and culture, Ritch has held senior leadership roles across global organisations. He led international music publishing partnerships at Meta, drove digital marketing and content partnerships at Warner Music Group, and oversaw Disney Music Group’s recorded and publishing businesses in EMEA. As Head of Global Marketing, Digital Ventures at Chelsea Football Club, he worked at the cutting edge of fan engagement, digital growth and commercial innovation within elite sport.

Ritch combines strategic insight with frontline commercial experience. He understands how organisations balance innovation with rights protection, and how leaders can unlock value while navigating regulatory scrutiny and public debate. His perspective is both international and practical, shaped by boardroom negotiations and global market expansion.

An engaging and authoritative speaker, Ritch equips audiences with the clarity, confidence and frameworks required to lead in an AI-driven world. His keynotes demystify complexity, challenge assumptions and provide actionable insight for organisations preparing for the next phase of digital transformation.