Jacynth Bassett Keynote Speaker

Founder & CEO, Ageism Is Never In Style® (launched 2016)
Ambassador for the Stanford Centre On Longevity
Silver Marketing Awards Exceptional Achievement winner (2025)

Jacynth Bassett's Biography

Jacynth Bassett is a globally recognised expert, consultant, and keynote speaker on age and generational inclusivity, longevity, and intergenerational strategy. She is the Founder and CEO of Ageism Is Never In Style®, a leading award-winning global consultancy and platform driving business and cultural change by reshaping how organisations engage with ageing, generations and life stages.

Widely regarded as one of the most distinctive, actionable, and commercially driven voices shaping the global age-inclusivity and intergenerational agenda, Jacynth’s work is grounded in the belief that reframing age – and unlocking intergenerational understanding and the longevity economy – is a critical driver of performance, innovation, and social cohesion.

Sitting at the intersection of culture, commerce, and strategy, her work addresses all ages and generations. And through a holistic approach spanning strategy, talent, market intelligence, and culture, she helps organisations eradicate age bias wherever to shows up, and move beyond siloed thinking to build age-inclusive systems that enable collaboration, relevance, and long-term growth.

Her global portfolio includes advising Fortune 500 companies, global brands, SMEs, and non-profits; creating high-impact campaigns such as #ILookMyAge (45+ million views); spearheading the world’s first free global stock imagery project on improving age representation – now used by global brands, NGOs, universities, and media; and building a thriving intergenerational community of over 310k+ with a 90-day reach exceeding 10 million. She is also an Ambassador for the Stanford Center on Longevity.

Across every initiative, Jacynth reshapes narratives, challenges stereotypes, and reframes age-inclusivity and intergenerational collaboration as strategic and commercial advantages.

A sought -after dynamic and compelling international keynote speaker, Jacynth brings a fresh, thought-provoking lens, bringing complex issues to life with clarity, warmth, and commercial insight. She has been recognised as one of the Evening Standard’s “22 Londoners Changing the World,” named Anti-Ageism Activist of the Year, and awarded the Silver Marketing Association Exceptional Achievement Award (2025).

Age Liberation: Unlocking the Age Cage

Age and generational inclusion is one of the most underexamined drivers of performance, resilience, and longevity. Discover how dismantling outdated assumptions about age - across all life stages and generations - unlocks human capital, sharper decision-making, and long-term organisational and business value.

Ageism Is Never In Style: Ending Age Bias & Unlocking the Power of Age Inclusion

Longevity and living longer only become a societal, business, and economic advantages if we redesign how people of all ages and life stages are valued, retained, represented, and enabled. Discover why tackling ageism and fostering age inclusion is central to unlocking innovation, performance, and competitive advantage across generations.

From Silos to Synergy: Get Intentionally Intergenerational

Intergenerational strategy - not simply multigenerational coexistence - is essential for performance, profitability, and the future of work. Learn why and how connecting across ages, stages, and generations is critical to strengthening decision-making, innovation and productivity – and will become your next competitive advantage.

Age-Inclusive Marketing: Seizing the Longevity Economy

The longevity economy represents one of the most powerful commercial opportunities of our time - yet it remains widely misunderstood and poorly served. Discover how authentic age-inclusive marketing can be leveraged as a strategic growth lever - not just a creative choice - with measurable impact on revenue, loyalty, and brand relevance.

Age Inclusion, Includes You

Age inclusion is not a niche issue - it touches everything, shaping leadership, culture, and long-term performance across all ages and generations. Yet it is often ignored or deprioritise at peril. Discover how reframing age inclusion as a shared responsibility and advantage is key to improving talent and market strategy, culture, and business outcomes.

As one of the most revered leading voices and engaging speakers on ageing and longevity, she connects across, engages ,and inspires all ages and generations – and levels of seniority – on the power and importance of age intelligence and generational inclusion
As the founder & CEO of award-winning business & culture consultancy and platform Ageism Is Never In Style®, she builds on real world business expertise, experience and success, to help organisations not only eradicate age bias, but unlock age and generational inclusion as a competitive advantage across strategy, talent, market intelligence and culture
She turns the longevity economy and intergenerational change into practical frameworks that help leaders build relevance, collaboration and long-term growth.
She is an experienced international keynote speaker who brings clarity, warmth and commercial insight that moves audiences from awareness to action.

Videos of Jacynth Bassett

Keynote Speaker: Jacynth Bassett, Founder & CEO of Ageism Is Never In Style® Show Reel 2026

How Can Brands Embrace BOTH Older And Younger Customers?

6 Reasons Why Ageism Affects All Of Us

Articles, Media & Podcasts

Is a woman ever the ‘right age?’

Instagram

Are Over-50 Influencers Brands' Next Big Marketing Opportunity?

Fashionista

Drapers Investigates: The cost of age discrimination in fashion retail

Drapers

Les femmes quinquas se rebiffent : des initiatives pour changer les mentalités

Le Monde

Negative thoughts about aging can be harmful. Here’s how to reduce them.

The Washington Post

50 Shades of Silver

The Economic Times

‘Please Don’t Tell Me I Look Good For My Age.’ Time To Get Age Appropriate

Forbes

Diversity & Inclusion #9

HR Professional

'Ageing is not a destructive force': How defying ageism can help you live longer

BBC

Comments & Testimonials

"A powerhouse of brilliance, infectious energy and insight, making our collaboration truly unforgettable. Jacynth brought incredible value & inspired us all.”

Sandra Schwimbersky BP Age Diversity

“An extremely influential thought leader whose various campaigns have achieved worldwide coverage, inspired major brands and changed perceptions of ageing.”

Judge, Silver Marketing Association Awards

"Jacynth’s excellent knowledge on this subject and her brilliant mind and communication skills raised some poignant questions. Consequently, how could marketing be more age positive became something we made into a wider theme lasting all term. It is a rare thing to find a guest that is intelligent, thought-provoking and persuasive enough to convince young students to challenge the thorny subject of all ages. If anyone can convince the next generation about overdue change being needed, she can."

– Julia Robson Regent's University

"Jacynth’s presentation struck a chord with me – I’d been experiencing incidents of what I now recognise as ageism, but felt that as a young woman in my 20s, I wasn’t the ‘right’ age to be involved. Jacynth’s talk changed that for me, and I went on to join the Steering Committee of the FCA’s Age Inclusivity network, where I’ve been able to contribute to championing awareness and change for all ages.

Carla Barkham The Financial Conduct Authority

"We were lucky to have Jacynth Bassett as a speaker. Her talk prompted a lot of thoughts from our members. Jacynth is a very good speaker who is concise and clear and well able to listen to questions too. We would definitely recommend her to speak either on Zoom (or the equivalent) or in person."

The Women’s Institute

Jacynth generously accepted our invitation to share her insights on diversity and inclusion in one of the most powerful sessions at the EWPN Annual Event in 2023. She brought in her expertise on ageism as one of the less talked about areas of discrimination in the corporate world and society at large. Her stories made the audience really connect with her and her panellists, making it a memorable experience for those who had the opportunity to be present.”

Jessica Ramos EWPN