Donna Serdula Keynote Speaker

THE LinkedIn authority teaches leaders and marketers skills for virtual connectivity

Donna Serdula's Biography

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. She spent the first 10 years of her career in sales, operations, and training. She joined LinkedIn’s social network in 2005 and soon had an epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found amazing success. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity.

Donna is the author of several books including LinkedIn Profile Makeover for Dummies which is now in its 2nd edition.

How to Stand Out AND Control Your Online Image

Learn the benefits of having a strong LinkedIn profile and how to effectively use LinkedIn and other social media platforms to enhance your business or career. In this engaging workshop, 15-year sales and marketing veteran Donna Serdula provides the practical knowledge and strategies needed to navigate the social media landscape and build meaningful online connections that support your goals.

Attendees will learn how to:

Build a stronger and more effective LinkedIn profile
Use social media strategically to support business and career objectives
Enhance their professional brand and online reputation
Identify the platforms and connections that best align with their goals
Create a more intentional and impactful online presence

LinkedIn Leadership—LinkedIn For Business

Business brands once served as the primary face of an organization. In the age of social media, however, business leaders are increasingly becoming the public face of their companies. Leaders such as Richard Branson and Elon Musk have demonstrated how a strong personal brand can amplify business visibility and influence.

How does your online image portray you?

In this session, Donna Serdula shares how to create a professional, powerful LinkedIn profile that showcases both you and your organization at their best. Participants will learn her five-step approach to maximizing their presence on LinkedIn and building greater credibility online.

Attendees will learn how to:

Create a LinkedIn profile that reflects their professional value
Strengthen personal and organizational branding
Increase visibility and credibility on LinkedIn
Position themselves as leaders in their industry
Apply a proven framework for maximizing LinkedIn presence

Customized LinkedIn Workshop

Donna creates customized workshops tailored to the needs and goals of each audience. Sessions can explore LinkedIn functionality, personal branding, networking, marketing strategies, company pages, profile optimization, platform algorithms, and more.

Whether the objective is professional branding, business development, thought leadership, or marketing effectiveness, participants receive practical strategies and actionable insights designed to elevate their LinkedIn presence.

Topics may include:

Personal and business profile optimization
Company page strategy and management
LinkedIn networking and relationship-building techniques
Content strategy and thought leadership
Understanding LinkedIn algorithms and platform best practices
Marketing and business development through LinkedIn

Corporate Speaker & Author providing Keynotes, Presentations on Professional Branding & LinkedIn

Resume Rebel Presentation

Books by Donna Serdula

Comments & Testimonials

Donna conducted a fantastic presentation at Columbia University. She is a top notch public speaker. I have rarely seen anyone with such a clear knowledge of LinkedIn combined with an engaging and fun style.

Heather Krasna Columbia University

Donna presented at the GFOA Annual Conference in Philadelphia. Her presentation, How to Recruit Next Generation of Finance, was well attended with an audience of over 900. Donna had the attendees eating out of her hand. They surely got a lot out of the presentation based on the questions they asked and they stayed the entire time.

Eva Olsaker Government Finance Officers Association

USI Insurance Services was looking for a LinkedIn Expert to speak at our Annual Sales Meeting. Donna prepared a highly customized LinkedIn presentation. Her presentation was very well received and she kept the audience engaged and entertained. The attendees are now spending more time on LinkedIn and finding the success that they had been missing.

Marybeth LaFauci USI Insurance Services