Alexandra Forsyth Keynote Speaker

Founder of AF’s Retail Guide & TEDx Speaker
Shortlisted for 2025 Most Inspiring Women in Cyber Awards
Speaker at RSA Conference & Scot-Secure Summit 2025

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Alexandra Forsyth's Biography

Alexandra Forsyth is an authoritative threat-intelligence leader who translates the fast-moving cyber landscape into clear, board-level strategy. With experience spanning retail, fashion and technology, she now guides global teams to anticipate risks before they strike, ensuring that security becomes a measurable business advantage.

A polymath at the crossroads of commerce and code, Alexandra founded AF’s Retail Guide, an online hub that decodes digital fraud trends for consumer-facing brands. She also hosts the “Take a Chance on You” podcast, spotlighting rising innovators and showcasing her gift for turning complex ideas into memorable stories that galvanise action.

Her TEDx talk, “Why We Need Community Now More Than Ever,” underscored her conviction that culture—not code—ultimately keeps organisations safe. Recognised by Authority Magazine as one of the Women Reshaping the Cybersecurity Industry, she channels that ethos through her role as Community Ambassador for Female Founders Rise, empowering diverse talent to lead the next wave of innovation.

In 2025, Alexandra was shortlisted for the Most Inspiring Women in Cyber Awards, acknowledging her impact on the industry. She also delivered keynotes at the RSA Conference and Scot-Secure Summit, where she explored the evolving threat landscape and the role of threat intelligence in safeguarding organisations.

On stage, Alexandra blends frontline threat data with engaging narrative, equipping audiences with practical frameworks for building resilient teams, protecting digital revenue streams and fostering inclusive leadership. Whether briefing executives, energising technologists or upskilling non-technical staff, she leaves listeners with actionable next steps—and the confidence to turn cyber risk into competitive advantage.

Community

Sharing knowledge between organisations, and stop siloing each other.

Team Collaboration

Employee wellbeing and asking the pivotal question, are you happy?

Resilience Mindset

Adopting growth, business trends, and security support.

Adaptability

Embracing technology and the next generation of leaders.

Roles and Responsibilities

CISO role could act as a function, trickle down effect onto wider teams, giving juniors and mid-level analysts a chance to do it right, while leaders and directors act as drivers.

Organisational Culture

It’s not just about phishing simulations and online training / certifications, but the culture you’re instilling onto your team. Are you passionate about being here, I still feel the same way I did when I walked into the industry years ago.