Betty Adamou Keynote Speaker

Inventor of ResearchGames™ and Founder of Research Through Gaming
Author of 'Games and Gamification in Market Research'
Recipient of multiple awards, including the NGMR Disruptive Innovation Award

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Betty Adamou's Biography

Betty Adamou, the pioneering inventor of ResearchGames™ and the Founder of Research Through Gaming, is a celebrated figure in the field of market research. As the author of the influential book ‘Games and Gamification in Market Research’ (Kogan Page, 2018), which has been published in three languages, she is a highly sought-after speaker on topics such as gamification in research, innovative data collection methods, and the future of market research.

With over 12 years dedicated to research and design, Adamou’s focus has been on creating engaging, data-driven games that address commercial challenges. Her expertise as a gamification designer, workshop leader, keynote speaker, and consultant has led her to work with a diverse range of clients, from Fortune 500 companies to startups and charities. Her brand games, known for their engaging nature, have been played by over 20,000 people globally, showcasing her ability to transform market research into an engaging and interactive experience.

Adamou’s innovative work in the field has not gone unnoticed; she has received numerous awards and accolades, including the NGMR Disruptive Innovation Award, Enfield Entrepreneur of the Year Award, Ginny Valentine Badge of Courage Award, and she has been recognized as ‘1 of 7 women shaping the future of market research’. Her work and insights have been featured globally, including notable interviews on BBC radio and GINX Esports TV.

In response to the COVID-19 pandemic, Betty launched the Not Sorry Club, a not-for-profit organization dedicated to celebrating and inspiring unapologetic women. This initiative led to the creation of the podcast series ‘Tales of Female Badassery’, which is now in its second series. Additionally, her ‘Importance of Celebration’ workshop, acclaimed for its impact and insight, has been adopted by organizations such as Lean In and Women in Research, as well as other brands worldwide.

Her speaking capabilities are as innovative and engaging as her work in gamification and market research. With a natural flair for communication and a passion for her field, she captivates her audience, effortlessly translating complex concepts into relatable and actionable insights. Whether she’s delivering a keynote, leading a workshop, or engaging in panel discussions, Adamou’s presentations are a blend of expertise, enthusiasm, and practicality. Her ability to inspire and inform, coupled with her commitment to empowering her audience, makes her a standout speaker. Her talks not only shed light on the future of market research but also motivate listeners to embrace innovation and creativity in their professional endeavors.