Mark McCrindle Keynote Speaker
- Award-winning social researcher, founder and principal of McCrindle
- Coined the term "Generation Alpha" and is the international authority on this generation
- Bestselling author of four books on emerging trends and social change
Mark McCrindle's Biography
Mark McCrindle is an award-winning social researcher, bestselling author and recognised thought-leader in tracking emerging trends influencing society.
As Founder and Principal of McCrindle, Mark has developed a reputation as one of Australia’s leading demographer and futurist over the last two decades. He speaks with expert authority on topics such as future trends, leadership, customer engagement, generational change, and business insights.
Mark’s expertise makes him a regular advisor on the boards and executive committees of some of Australia’s leading organisations. He always brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Having worked with major industries from finance, technology, health, mining, energy to education, Mark understands the way different organisations operate. He has unique visibility on the sentiment and perceptions of a diverse workforce and is able to identify ways to future proof an organisation.
In 2008, Mark McCrindle coined the label “Generation Alpha” and is regarded as an international authority on this age group born between 2010 and 2024. According to McCrindle’s research findings, Generation Alpha will the largest generation in history by 2025. Mark’s latest book, aptly titled Generation Alpha (Hackett Australia, 2023) is an imperative guide on engaging, equipping, and setting up this generation for the years to come.
Mark is the author of four other books on emerging trends and social change, Work Wellbeing (Rockpool Publishing, 2020), Word Up (Halstead Press, 2011), The Power of Good (Hybrid Publishers, 2011) and The ABC of XYZ (UNSW Press, 2010). Armed with the latest research findings, Mark is highly skilled at presenting data in a customised and innovative way. His advisory, communications, and research company, McCrindle work with more than 100 of Australia’s largest companies and leading international brands.
Mark McCrindle sits on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools and the Sydney North Planning Panel. He is regularly featured on television networks, radio, and print media; and was invited twice to speak at TEDx events.
Mark McCrindle's Speaking Topics
-
How to innovate and future proof your organisation
When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19 reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark outlines what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve.
-
The new world of work
The future of industry is shaped not just by the technological changes but also the sociological changes. It is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.
-
Bringing big data to life
The emerging generations of business leaders are digital, visual, and global in outlook, and expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Mark will explain how your organisation can interpret the key data and present the summarised insights in innovative and visually accessible ways.
Videos of Mark McCrindle
Articles, Media & Podcasts
Books by Mark McCrindle
