Will Page Keynote Speaker

Former Chief Economist at Spotify and PRS Music.
Author of 'Tarzan Economics: Eight Principles in Pivoting through Disruption'
Visiting fellow at the London School of Economics.

Will Page's Biography

Will Page is the author of the critically acclaimed book Tarzan Economics, which has been translated into five languages and published in paperback under the title Pivot.

As the former Chief Economist of Spotify and PRS for Music, Will pioneered ‘Rockonomics’ and shined a spotlight on ‘Glocalisation’, showing how and why local artists singing in their mother tongues are topping the charts on global streaming platforms. At Spotify, Will launched his ongoing and widely anticipated annual report on the global value of music copyright, and at PRS he saved BBC 6Music.

A passionate communicator, he co-hosts the Bubble Trouble podcast and is a regular contributor to BBC, Financial Times, and The Economist.

Will also serves as a fellow at the London School of Economics, Edinburgh Futures Institute, and the Royal Society of the Arts.

• Media

• Digital Disruption

• Economics (or 'Rockonomics')

• Organisational Psychology

Glocalisation - Who's listening? (Sophie & the Giants, Will Page) | DLD25

Will Page: Public Speaking Compilation

Articles, Media & Podcasts

FT: Everyone’s a winner in Spotify’s face-off with Neil Young

Financial Times

FT: Music makes more money but has more mouths to feed

Financial Times

FT: Vinyl, the music format that came back from the dead

Financial Times

DOES THE MUSIC INDUSTRY’S DEFINITION OF ‘CATALOGUE’ NEED AN UPGRADE?

Music and Business Worldwide

How streaming created a hit before radio and without a record: Spotify study

RainNews

In Rainbows, on Torrents

Economic Insight

Malbeconomics: Taking stock of the twentieth anniversary of the 9.99 price point

Tarzan Economics

Bubble Trouble Podcast

Books by Will Page

TARZAN ECONOMICS: Eight Principles for Pivoting through Disruption

Comments & Testimonials

Will was one of the highlights of our recent 2022 FIPP World Media Congress. He wowed the crowd with a talk that combined insights from his fabulous book with a personal perspective drawn from his experiences at Spotify and elsewhere. Challenging, authoritative and engaging, and crucially with a talk that he had clearly spent considerable time adapting to suit the unique needs of our audience, Will was a breath of fresh air, providing a genuinely different take on some of the key issues facing our industry.

FIPP President & CEO

We are more than happy that we hosted Will Page at the 4GAMECHANGERS Festival 2022. His participation was the perfect fit to discuss the future of media as he shared his insights and experiences at Spotify with the audience. Thanks for your efforts and the great cooperation!

4GAMECHANGERS Festival 2022 Project Manager