Bruce Whitfield Speaker

Bruce Whitfield Keynote Speaker

  • Author of 'Genius: How to Thrive at the Edge of Chaos' and 'The Upside of Down'
  • Journalist and keynote speaker, working at the intersection of business, politics and society
  • Contributing Editor to the Financial Mail, a Columnist at Business Live

Bruce Whitfield's Biography

Bruce Whitfield works at the intersection of business, politics and society.  He is a journalist, author and keynote speaker.  Drawing on his experiences, his talks focus on important business topics such as thriving in chaos, the importance of growth mindsets and finding your purpose.

He is a Contributing Editor to the Financial Mail, a Columnist at Business Live, and provides foreign correspondence to several international news providers.

Bruce has won several awards for his journalism, and has hosted several TV programmes.  Throughout his career he has shared platforms with several notable figures including Bill and Hillary Clinton, Nouriel Roubini, Charlize Theron, Lord Mervyn King.

In 2022, Bruce published Genius: How to Thrive at the Edge of Chaos, in which he examines how to thrive in an increasingly complex, fast-paced, divisive global environment.  He shares lessons from his experiences on how to succeed against the odds.  In his first book, The Upside of Down, which was a bestseller, he explains how chaos and uncertainty breed opportunity. He presents examples that demonstrate how these current challenging times are actually full of incredible opportunity.

In his talks, he brings humour, clarity and insight to complex issues.  He provides a fresh perspective on subjects and helps audiences realise that we can choose to fix the future.

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Bruce Whitfield's Speaking Topics

  • How to Get Lucky: Where Strategy, Opportunism & Grit collide

This keynote is designed for organisations looking to align their teams for growth. While we must acknowledge the critical role of luck in success, it does not simply occur on its own. Building an enterprise in an increasingly competitive environment means that success is never guaranteed. The odds of success improve markedly when great leaders ensure their teams are well positioned to seize opportunities. This keynote is the perfect antidote to the prevailing negative sentiment afflicting many businesses which undermine leaders’ ability to shape their growth strategies for the future.

  • Genius, How to Thrive at the Edge of Chaos

Inspired by his latest book, Genius: How to Thrive at the Edge of Chaos, this keynote examines what we need in these uncertain times of increased scarcity, to not only cope but to thrive. Bruce uses inspiring case studies where people have succeeded against the odds and leaves audiences feeling motivated to act on and achieve their goals.

  • The Upside of Down

In this talk, based on his book ‘The Upside of Down’, Bruce explains the importance of cultivating a growth mindset to tackle the fear and indecision we face in complex environments. He draws on practical examples to show audiences that we live in a time of incredible opportunity. Aimed at tackling our in-built biases and inaccurate beliefs, this keynote is empowering, fact-rich and multi-layered.

  • Power Passion & Purpose

In this talk, Bruce proves the power of the entrepreneur in their ability to solve real-world problems. Using compelling case studies and a examples of a diverse range of remarkable entrepreneurs, he encourages audiences to find their purpose, and to use their skills to better society.

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Videos of Bruce Whitfield

Bruce Whitfield - Speaker Showreel
The one skill you need to thrive in a turbulent world. | Bruce Whitfield | TEDxPretoria
What if banks incentivised climate action? | Bruce Whitfield | TEDxJohannesburg
How to Get Lucky: Where Strategy, Opportunism & Grit Collide
Speaker showreel
Intro to Bruce Whitfield
Daily Maverick | Genius by Bruce Whitfield: How to thrive at the edge of Chaos
GetSmarter | Speaking in Public Online Micro Course With Bruce Whitfield
World Economic Forum 2022: Absorbing the commodity shock panel

Articles, Media & Podcasts

Books by Bruce Whitfield

Bruce Whitfield book cover
Genius: How to Thrive at the Edge of Chaos
Bruce Whitfield book
The Upside of Down: How Chaos and Uncertainty Breed Opportunity in South Africa

Comments & Testimonials

“Bruce is able to take some very serious complex themes and make it relatable and digestible to our audience, he uses language we understand to position some global issues. Bruce is a great messenger, he is credible and very, very funny. A definite name on my dream dinner party guest list.”
Kate Mollett Regional Director, Commvault
“Knowledgeable, entertaining, positive, professional. Bruce is thoroughly prepared, with the ability to apply his profile, journalism skills and natural inquisitiveness to the client event – the result is an MC and facilitator who has always lifted the quality of our events with his personality and excellence.”
Hylton Kalner CEO Discovery Bank

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