Eric Ries Keynote Speaker

Entrepreneur & Author of The Lean Startup & The Startup Way
Pioneered the Lean Startup Movement
Founded a number of startups including IMVU, where he served as CTO, and advised on business and product strategy for startups, venture capital firms, and large companies

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Eric Ries's Biography

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has been translated into nearly thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.

His most recent book, The Startup Way, offers a fresh perspective on how modern companies use entrepreneurial management to transform culture, grow revenues, drive innovation, and poise themselves to take advantage of the enormous opportunities of the twenty-first century.

He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long Term Stock Exchange. In 2015, he ran a Kickstarter campaign to produce The Leader’s Guide, which went on to become one of the top Kickstarter book campaigns of all time.

Eric lives in San Francisco with his wife and two children.

The Lean Startup

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on “validated learning,” rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress, and learn what customers really want.

Lean A.I.: How Innovative Companies Use Artificial Intelligence to Grow

How can companies of all sizes successfully scale customer acquisition and revenue growth with a Lean team? The teams that go beyond out-of-the-box solutions and tailor technology to meet their specific needs, objectives, and goals will come out winners.

That hasn’t been an easy task―until now. In this practical talk, Eric Ries shows you how to use artificial intelligence and automation to provide an operational layer atop your exisiting acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers―ushering in the new age of Autonomous Marketing.

Learn how AI and automation can support the customer acquisition efforts of a Lean Company -Explore cutting-edge strategies to use AI for marketing -Understand the key metrics for determining the growth of your company -Determine the right strategy to foster user acquisition in your company -Manage the increased complexity and risk inherent in AI projects