Paddy Gilmore Keynote Speaker
- Authority in how brands use humour in their marketing and communications
- Keynote speaker at numerous conferences including the Baltic Brand Forum, The Future of Brand, AI in Marketing and WPP's Stream Europe
- A regular consultant for global brands including HSBC, Harley-Davidson and Atlassian
Paddy Gilmore's Biography
Paddy Gilmore is a leading authority on how brands use humour in their marketing. The founder of Studio Gilmore Ltd., The Humour Consultancy, he has worked with dozens of global brands including HSBC, Harley-Davidson and Epson.
Bringing 25 years’ experience in marketing, and a Master’s degree investigating humour, he has delivered keynote speeches internationally. A regular columnist on The Drum, every Monday he helps thousands of people start the week more happily with his hit newsletter, Brands & Humour.
After cutting his teeth in advertising at Bloomberg, Médecins Sans Frontières and Visa, he freelanced at numerous advertising agencies, including Dare London, McCann and Proximity Worldwide.
He is known for his ability to really connect with an audience, explaining sometimes complex subjects in an accessible and fun manner. Indeed, his passion for his subject — how brands can best use humour in their advertising — is self-evident, whether in a small workshop or an international keynote speech.
Paddy Gilmore's Speaking Topics
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How to use Humour in your Ads and Not Suffer Sleepless Nights
People love watching funny ads, creatives love making funny ads and funny ads make people more likely to buy what you sell. But businesses often shy away from humour through fear. How can your brand use humour without you suffering insomnia?
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Humour, AI and Advertising
Does AI produce safe, funny ads? Does AI even know what humour is? Taking in the cutting-edge of emerging technology, this talk looks at how AI is impacting on notions of what we find funny.
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Why do Funny Ads Work — and How?
A funny ad might seem inexplicable. Not at all. Psychologists, sociologists and dozens of other academics now know why we find funny ads funny. Lift up the bonnet on some of the world's best-known funny ads to see how they work — and why
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Using Humour to Drive your Sales: Identifying the Humour Strategy for Your Brand
When we think of humour we typically think of it tactically. But more and more humour is being used as a strategic tool: this talk gives you an overview of how the world's biggest brands — McDonald's, VW, IKEA — use humour for very profitable reasons.
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