Jeff Butler Keynote Speaker

• BUILDING AN EFFECTIVE MULTI-GENERATIONAL WORKPLACE

In this program about managing four different generations in the workplace, best-selling author Jeff Butler, backed by a decade of psychological research, shares insights about motivations, differences, and communication styles of these four generations. You will learn how organizations across various industries are thriving with a multigenerational workforce. And how yours can too. Through this program you’ll find specific actionable strategies to manage your cross-generational challenges and turn your multigenerational workforce into a competitive advantage.

• WINNING THE TALENT WAR

Jeff has mapped out the complete employee life-cycle from hiring, managing to retaining. Each segment covers key areas where companies often lose their talent ranging from: mistakes in their recruitment process, to failing to adjust management styles to accommodate the changing workplace expectations. Both high-level theories as well as tactical strategies on workplace leaders are included so leaders can guide their teams to talent victories. Sometimes its a simple change like adding a video to a job ad, other times, it requires viewing your company in a completely different paradigm.

• AUTHENTIC MARKETING

Jeff Butler, the author of the Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition in the selling process. In this program, he supports his view through compelling case studies and tangible examples. Each demonstrates how to use authenticity is being used by the most cutting edge brands today to help customers go from a 'maybe' to a 'yes!' These can be in forms of how to convey a more personal video to making marketing copy to unique forms of rapport building in direct sales. Plus, in this program, Jeff covers how each generation has a common 'hot button' where people of different generations are more likely to say 'yes' authenticity is shown in the right way.

• REDEFINING LEADERSHIP IN THE NEW DECADE

In this program, Jeff Butler reveals the roadmap that the most disruptive companies in the world are leveraging to maximize their employees leadership abilities. More specifically, how to create a team where leadership is encouraged and cultivated to the point where an entire organization benefits. Some strategies are commonplace like instantiating strong management systems, but others are obscure requiring a leader to truly understand how the mind works in order to unlock their employee's potential.

• THE REMOTE, THE HYBRID, AND THE IN PERSON - THE POST COVID WORKPLACE

What Innovative Companies Are Doing to Navigate the Post COVID Workplace

• BEING HUMAN IN THE AGE OF DIGITAL INNOVATION

In his presentation, Jeff Butler unravels which technological changes to anticipate (such as autonomous vehicles, Blockchain and artificial intelligence) and how their integration impacts the workforce; not only from a business perspective but sociological, psychological, and existential as well. How might this wave of change affect industries—and us as the people that work for them—faster than experts originally anticipated? While inevitable, one of the most important things that people can do now is learn where the tide is coming from… and be prepared for its impact. Jeff’s timely presentation will help guide and navigate conference attendees through this meteoric challenge called “technology change”!