Candace Nelson Speaker

Candace Nelson Keynote Speaker

  • Founder of Sprinkles & “Guest Shark” on Shark Tank
  • Serial Entrepreneur & NY Times Bestselling Author
  • Angel Investor & TV Personality

Candace Nelson's Biography

Candace Nelson is a serial entrepreneur, the Founder of Sprinkles and Pizzana, Guest Shark on Shark Tank and a New York Times and Wall Street Journal bestselling author. An expert in turning a passion into a profitable business, Candace revolutionized the baking industry when she left a career in finance to start Sprinkles, the world’s first cupcake bakery and Cupcake ATM. Sprinkles has since grown into one of the most successful cupcake brands ever.

Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US. She continues to expand her portfolio: co-founding the children’s sensory learning centers Play 2 Progress and launching CN2 Ventures with her husband, Charles Nelson, to invest in early-stage consumer companies.

Candace is the author of The Wall Street Journal bestseller Sweet Success: A Simple Recipe to Turn your Passion into Profit and The New York Times bestselling The Sprinkles Baking Book.A highly sought-after speaker, Candace shares her story of turning passion into profit, the keys to leading and building a breakthrough brand, finding purpose to create a great company culture and cultivating a community of brand loyalists with audiences around the world.

She lives in Los Angeles with her husband and two sons.

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Candace Nelson's Speaking Topics

  • A Conversation with Candace Nelson: Sweet Success-Turning Your Passion Into Profits

How do you take the leap and build a globally recognized brand? Candace Nelson’s success story is an inspiration to the next generation of leaders, intrapreneurs and entrepreneurs alike. In this presentation, audiences will hear firsthand how Candace revolutionized the baking industry by creating Sprinkles Cupcakes, the world’s first cupcake bakery and Cupcake ATMs. She shares her entrepreneurial journey and key leadership lessons from her bestselling book, Sweet Success: A Simple Recipe to Turn Your Passion into Profits.

Candace offers inspiration and practical strategies for individuals and organizations looking to spark creativity, build resilience, cultivate innovation and build a brand that customers adore. She also discusses the importance of embracing challenges, pushing past fear, the power of the pivot and thinking big to achieve one’s ultimate goals. Candace Nelson’s message: trailblazers don’t just see a need — they innovate to find solutions and turn their vision into action.

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Videos of Candace Nelson

TODAY Food | Founder Of Sprinkles Cupcakes Shares Her Sweet Success Story
Shark Tank Profile

Articles, Media & Podcasts

Books by Candace Nelson

"Sweet Success: A Simple Recipe to Turn your Passion into Profit"
The Sprinkles Baking Book: 100 Secret Recipes from Candace's Kitchen
"The Sprinkles Baking Book: 100 Secret Recipes from Candace's Kitchen"

Comments & Testimonials

"Candace was an absolute joy to work with for our 110th Annual Dinner. This was the first time in a long time we’ve had a moderated conversation on stage and that allowed us to engage a member of the business community who hosts a podcast to get involved. Candace was a wonderful speaker, and it was fun to watch her and the moderator go back and forth. me. She was just SO easy to work with!"
Greater Reading Chamber Alliance (GRCA)
“Learning from Candace is like taking a crash course in creativity, innovation and hard work. A must read manual for any aspiring entrepreneur!”
Reese Witherspoon Founder, Hello Sunshine
“Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. If you have ever tasted the magic of a Sprinkles cupcake, you know you’re in for a treat with this life changing book!”
Whitney Wolfe-Heard Founder & CEO, Bumble
“In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.”
Sheryl Sandberg Lean In and Option B

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